Choosing the right design firm for your future website can be challenging. Many companies claim to offer a range of services, but skimp on important areas of design and expertise. It can be difficult to narrow down your selection when there are so many packages and offers to wade through.
Before you grab the first designer you see, though, equip yourself with knowledge. We’ve prepared a few handy tips you can keep in mind while choosing your next design firm. We hope they’ll make your choice easier than you imagined!
History & Reputation in the Community
Who are the web designers you’re thinking of working with? How do they stand in their community? Are they well respected? Dishonest? Unreliable? Professional? Reliable? You’ll want a team that has solid footing in their local niche and an upstanding, professional image. If they’re well-liked locally, they probably have the skills and accountability you seek, no matter where you’re located. A good history with the community and a solid reputation speak volumes. An established, respected business is always a safe bet.
At New Bedford Internet, we strive to be an outstanding presence in our local community, by providing excellence in design and service. We know that having a good reputation and a positive impact on our community is important, and we try to be the best we can be.
Tasteful Design Skills are Paramount!
Design really DOES matter. There’s nothing worse than a clunky site with huge chunks of Flash, scaring away potential customers and web visitors. Powerful web elements like Flash, and other fancy coding should be used sparingly and carefully. They should enhance your existing content and inherently attractive design. They should never distract or irritate visitors. If they do, you’ll lose hits.
You need a reliable web design firm that understands tasteful balance; pairing modern technology with practicality. Properly trained designers know how and when to use design elements, and when things are getting heavy-handed. Nothing bets professional expertise when it comes to producing a layout, look, and delivery that really works,
Amateur web designers just can’t deliver an inviting, professional site.
Clean Designs are Better!
Clutter is distracting—whether it’s your messy garage or a full-blown retail website. Well-trained, talented web designers know how to deliver a site that’s streamlined, effective, and clean, without extra clutter. Even though cluttered websites are commonplace—it doesn’t make them right (or effective).
Choose a web designer who understands the power of simplicity and the power of accessibility.
Ask to see a Portfolio
A professional web design firm will have an equally professional portfolio that features satisfied clients and design concepts. You should always ask to view a potential designer’s portfolio before you take the plunge.
Why would you want to hire a designer who hides their previous work, or one who isn’t proud enough to share it? Your potential designer should have a good body of designs that you can review, to get a sense of their skills and style. They should be happy to show it to you and willing to discuss it with you.
A web designer without a portfolio may be too new to know what really works in today’s world wide web!
We hope our tips will guide you to the right designer. Always remember that reputation, history, proper training, design savvy, and solid portfolios reflect how well a web designer works, and how satisfied their clients are.