Social Media: Exploring Google+ for Business

While Google+ already has over 90 million users since its June 2011 launch, it can hardly be compared to Facebook’s mammoth 800 million-plus global users. Similar to Facebook, Google+ is a social media network that is free for use by individuals to use for sharing photos, discussions, comments and much more. In addition to the…

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Boost Your Traffic With a Blog

The primary goal of Internet marketing is to get targeted traffic to a website. Social media has really changed the way that many marketers see the Internet, and blogs are a huge part of the early foundation of social media marketing. A lot of people don’t realize that blogs were really the first widely-used tool…

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Sealing the Deal: Why Some Customers Abandon Online Shopping Carts

It happens all the time: customers leave online shopping carts filled with carefully selected products and don’t buy a thing. Why does it happen? Is there anything a business can do to prevent this from happening? What can you do when it does happen? This article will focus on changes you can make that will…

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5 Signs That You Need a New Website

It is important to have a business website that is current, fresh and interesting. Unfortunately, a lot of business owners don’t want to invest the time or money into hiring a professional web design company to create a new website – even if their current site is 10 years old and full of out-dated information.…

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Learning from the Online Marketing Mistakes of Others

Learning From Marketing Mistakes

Sometimes the best way for today’s online marketers to learn how to effectively optimize and promote their business on the Internet is to observe and learn from the mistakes made by others. This article will focus on the four most egregious errors seen in the world of marketing and what you can do to use…

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Marketing Showdown: Direct Marketing vs. Email Marketing

Marketing - Email or Direct?

A lot of marketers are forced to choose between direct and email marketing due to budget or time constraints. While there are distinct advantages to both, it is important to thoroughly evaluate each method to see which one works best for your business. While many marketers will tell you that cost is the primary reason…

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Social Media Marketing Boosts Business Big Time

Social Media Boosts Business

The traditional marketing model was successful for many years. This model included the yellow pages, radio advertising, TV commercials, direct mail, ads in magazines and newspapers, and much more. Now, the method in which businesses both large and small relay a message to the public is much different. Now, the model consists of search engine…

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Basic SEO Crash Course

If you run an online business in any capacity, it is important to have at least a basic understanding of search engine optimization or SEO. Once you understand how it all works, you will know what is required in the development phase of your website. This knowledge will help you not only to better optimize…

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Internet Marketing Strategies – The Biggies

Internet Marketing Strategies - The Biggies

If you are going to have any kind of web presence for your business, it is important to dedicate some time to developing an Internet marketing strategy. The key to online success, whether you actually conduct business via a web page or if you are just using the Internet to communicate with your customers on…

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Social Media Marketing: Any Benefits for Small Business?

Social Media Benefits Small Business

Social media has taken the world by storm with its ability to connect individuals from all around the world. Because of this incredible degree of inter-connectivity, small businesses are turning to social media marketing, or SMM, to appeal to individuals within their locality and create a solid customer base. With websites such as Facebook and…

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