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Social Media

Social Media: Exploring Google+ for Business

While Google+ already has over 90 million users since its June 2011 launch, it can hardly be compared to Facebook’s mammoth 800 million-plus global users. Similar to Facebook, Google+ is a social media network that is free for use by individuals to use for sharing photos, discussions, comments and much more. In addition to the…

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Southcoast Massachusetts ~ Creating Happy E-Commerce Customers

In the world of business the phrase, “the customer is number one” wasn’t just something people said, it was something people did. The true key to running a successful business is to figure out new ways to increase and improve customer service as a means of making your customers happy. Happy customers buy things. Happy…

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Social Media Marketing Boosts Business Big Time

The traditional marketing model was successful for many years. This model included the yellow pages, radio advertising, TV commercials, direct mail, ads in magazines and newspapers, and much more. Now, the method in which businesses both large and small relay a message to the public is much different. Now, the model consists of search engine…

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Social Media No Nos

There is no question that Facebook, Linked In, Twitter, and the many other social media platforms are important to the small business. When used correctly, social media marketing (SMM) is an important tool to be used in order to acquire a strong customer base and enhance the bottom line. Nevertheless, there is a great deal…

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Social Media Marketing: Any Benefits for Small Business?

Social media has taken the world by storm with its ability to connect individuals from all around the world. Because of this incredible degree of inter-connectivity, small businesses are turning to social media marketing, or SMM, to appeal to individuals within their locality and create a solid customer base. With websites such as Facebook and…

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Social Media: Is it Having an Effect on Your SEO Efforts?

When done properly, social media can have a very positive effect on your website’s search engine optimization. However, there is still some debate within the marketing and SEO communities on the negative impact that social networks, such as Facebook, LinkedIn and Twitter can have on a website’s overall popularity and relevance in the search engines.…

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