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General

Social Media Marketing Boosts Business Big Time

Social Media Boosts Business

The traditional marketing model was successful for many years. This model included the yellow pages, radio advertising, TV commercials, direct mail, ads in magazines and newspapers, and much more. Now, the method in which businesses both large and small relay a message to the public is much different. Now, the model consists of search engine…

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Email Marketing Tips that will Increase Your Sales

Email Marketing Tips To Increase Sales

Email marketing is an effective sales approach. Online companies, and brick-and-mortar businesses alike, are using this valuable technique to increase their sales. Email marketing allows businesses to maintain contact with their readership and create new customers. There are numerous ways to improve the quality of your emails in order to increase your sales. Create Sincere…

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Social Media No Nos

Social Media No Nos

There is no question that Facebook, Linked In, Twitter, and the many other social media platforms are important to the small business. When used correctly, social media marketing (SMM) is an important tool to be used in order to acquire a strong customer base and enhance the bottom line. Nevertheless, there is a great deal…

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Email Marketing Works!

Email Marketing Works!

With the increase in popularity of social networking, some people may wonder if they should continue to use email marketing. Does it still work? The answer is yes. Not everyone uses social networking websites, and those who do, don’t read all the posts. However, nearly everyone has an email account that is active and that…

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EMail Marketing: How to Write Great Emails

Writing a great email can be a challenge for businesses. For one, many people delete an email – before they even open it – if it is from someone they don’t know or looks like spam, because they want to avoid possible computer viruses. Then how does a business effectively market their brand through email?…

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Basic SEO Crash Course

If you run an online business in any capacity, it is important to have at least a basic understanding of search engine optimization or SEO. Once you understand how it all works, you will know what is required in the development phase of your website. This knowledge will help you not only to better optimize…

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Internet Marketing Strategies – The Biggies

Internet Marketing Strategies - The Biggies

If you are going to have any kind of web presence for your business, it is important to dedicate some time to developing an Internet marketing strategy. The key to online success, whether you actually conduct business via a web page or if you are just using the Internet to communicate with your customers on…

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Social Media Marketing: Any Benefits for Small Business?

Social Media Benefits Small Business

Social media has taken the world by storm with its ability to connect individuals from all around the world. Because of this incredible degree of inter-connectivity, small businesses are turning to social media marketing, or SMM, to appeal to individuals within their locality and create a solid customer base. With websites such as Facebook and…

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Email Marketing Tips – Improve Your Game

Email Marketing Not Rocket Science

Crafting a great email may feel like rocket science, but it’s not. Follow these ten email marketing tips and you will soon be creating emails that impress your customers, make your business look professional and increase your bottom line. Proofread your writing. Even though it’s an email, it still needs to be checked for spelling,…

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Email Newsletters – How Much is Too Much?

Email Newsletters - How Much is Too Much?

There is a fine line between sending just enough email newsletter contact to attract the attention of your subscribers and provide them a service that they will look forward to and enjoy, and spamming them to the point of virtual harassment. Some marketers believe that it’s okay to send out multiple daily mailings to their…

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