Web Site Design & Web Hosting ~ New Bedford, Massachusetts
A lot of marketers are forced to choose between direct and email marketing due to budget or time constraints. While there are distinct advantages to both, it is important to thoroughly evaluate each method to see which one works best for your business. While many marketers will tell you that cost is the primary reason [...] Read more »
Email marketing is an effective sales approach. Online companies, and brick-and-mortar businesses alike, are using this valuable technique to increase their sales. Email marketing allows businesses to maintain contact with their readership and create new customers. There are numerous ways to improve the quality of your emails in order to increase your sales. Create Sincere [...] Read more »
With the increase in popularity of social networking, some people may wonder if they should continue to use email marketing. Does it still work? The answer is yes. Not everyone uses social networking websites, and those who do, don’t read all the posts. However, nearly everyone has an email account that is active and that [...] Read more »
Writing a great email can be a challenge for businesses. For one, many people delete an email – before they even open it – if it is from someone they don’t know or looks like spam, because they want to avoid possible computer viruses. Then how does a business effectively market their brand through email? [...] Read more »
Crafting a great email may feel like rocket science, but it’s not. Follow these ten email marketing tips and you will soon be creating emails that impress your customers, make your business look professional and increase your bottom line. Proofread your writing. Even though it’s an email, it still needs to be checked for spelling, [...] Read more »
There is a fine line between sending just enough email newsletter contact to attract the attention of your subscribers and provide them a service that they will look forward to and enjoy, and spamming them to the point of virtual harassment. Some marketers believe that it’s okay to send out multiple daily mailings to their [...] Read more »
When you think of selling your product or service, you might immediately think about your potential customer coming in to your place of business or contacting you by phone. These two strategies are both effective ways to do business, but they rely on the person finding and contacting you. There is another way to build [...] Read more »
You’ve seen them before. When a friend or business contact sends an email, there’s a line of text at the bottom that offers an address, slogan, phone number, or website address. Some even include your pal’s business title or department. These tidbits of text are called “signatures” and they’re controlled by signature files in your [...] Read more »
Email marketing is a powerful advertising and networking tool that no serious business should be without. Whatever your company’s focus, targeted email marketing is the best way to keep in touch with your user base, expand your reach and improve your sales. Conceptually, email marketing lists are simple. They’re not unlike the opt-in catalog subscriptions [...] Read more »